![](https://pro2-bar-s3-cdn-cf.myportfolio.com/0d46a937-c77e-42bd-9405-368589e41e4a/b9bfec63-384d-431c-acf7-81a4d9854015_rw_1920.png?h=90808c1016519192040dc0e5e21890b8)
A new ice cream company required a full visual identity to represent their brand. They wanted the brand to
be playful and young with a unique type for the main logo. The key inspiration for the name of the brand,
Arktos, is their ethical dedication to donating 10% of all proceeds to help preserve Arctic ice from climate
change and save the polar bears. (concept work for a student project)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/0d46a937-c77e-42bd-9405-368589e41e4a/cc75c050-72ec-4580-98c7-dd2c37eb71c5_rw_1920.png?h=54a0720066607fc118a6915056920d05)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/0d46a937-c77e-42bd-9405-368589e41e4a/f46ef42e-0986-43e2-a39c-e6c38d2c94f9_rw_1920.png?h=b9c6485528541917660995ea4aae4b6b)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/0d46a937-c77e-42bd-9405-368589e41e4a/9750a2e5-23ce-4567-81a3-0a3c88e780d9_rw_1920.png?h=f166b0d44586a7763a60ad94861f4e2b)
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/0d46a937-c77e-42bd-9405-368589e41e4a/63592547-5745-487c-8499-fabd482061aa_rw_1920.png?h=31d654d078ed644c0a7c83665ade2d59)